My Failure Is Complete: I Fell for Star Wars Hype. Now, Can We Just Watch the Damned Movie?

The hype-train has hit hyperdrive. The entertainment-industrial complex has devoured us all like that sarlacc from “Return of the Jedi” lurking in the Great Pit of Carkoon. This “Star Wars” fan is worn out: The nonstop marketing machine has turned fandom into a grind. Dear Lucasfilm and shareholders of the Walt Disney Co.: I just want to watch your damned movie. I wrote this rant for Salon.com. Enjoy!